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Agriculture food

Despite declining coffee prices, Starbucks ($SBUX) hiking some prices by 1%

By Dr. Duru #coffee, #iPath Dow Jones - UBS Cotton Total Return Sub-Index ETN, #JO, #SBUX, #Starbucks

Although agricultural prices have generally decreaed for several months, coffee included, Starbucks (SBUX) announced today that it will hike the prices of some beverages by about 1% in the Northeast and the Sunbelt regions of the U.S. SBUX cites “the prices reflect competition in certain markets and higher costs for coffee, fuel and other commodities.”

Note that Starbucks stock was actually down today while the major indices experienced strong rallies.

For more detail see “Starbucks to raise prices in certain regions”

Starbucks had a great 2011. Did today's news end the coffee run for now?
Starbucks had a great 2011. Did today's news end the coffee run for now?

Source: FreeStockCharts.com

Coffee prices have been sliding for months and ended 2011 down from 2010
Coffee prices have been sliding for months and ended 2011 down from 2010

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By Dr. Duru

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